How to nail a job interview… using ESP

Interviews There are countless job interview sites out there aimed at helping prospective employees put their best foot forward in an interview situation. Most offer quite similar advice: Research the company and role. Arrive early. Know how to respond to behavioural questions using the CAR method. Dress to impress (whatever that means). Be prepared on how to answer some common questions.

It’s this last one that frustrates me. Not because it is bad advice (it is always a good idea to be able to answer ‘what is your greatest weakness’ with something a little more interesting than ‘I’m a perfectionist’), but because it is incomplete. Think of this advice as the equivalent of advising a student to prepare solely for an exam by rote learning the answers to the exams from the last couple of years, rather than getting them to focus on understanding the subject matter.

What I want to share is a quick technique which provides a more robust way of being prepared to respond to interview questions, and it is something I’ve picked up from watching, of all people, politicians.

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Developing leaders – when good enough is actually better

A Street for Those Who Are Happy to Settle for Second Best
I’ve been thinking a fair bit about leadership and succession planning lately, particularly in relation to the well-worn Tom Peters adage that:

Leaders don’t create more followers, they create more leaders

But as a leader, what are some of the important things you need to do in order to achieve just this? The one I want to touch on today specifically relates to the second dot point in this Forbes article: giving team members the right experience.

What do we mean by the ‘right experience’? Giving them tasks that are challenging but achievable, and then supporting to do those tasks to a standard which is ‘good enough’.

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University marketing – a diversity of sorts

It was Seth Godin who described marketing as a contest for people’s attention, and recently I’ve been pondering the different ways which Universities are attempting to grab the attention of potential students, particularly as the looming Federal budget looks almost certain to increase cost for students. The more students are required to pay for Higher Education, the more seriously many of them will take the choice of course and provider, and for that matter consider whether a Degree is even worth it (as I talked about in my last blog post). This pressure will no doubt have University marketing departments hot-to-trot on making sure that their University’s brand is being represented in the most enticing way possible, but across the 43 accredited Universities in Australia offering a highly regulated (and in many cases some would argue largely indistinguishable) product, how are Universities attempting to differentiate?

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