The debate of whether students are or are not ‘customers’ of their University is a well worn one, so it was of great interest to see this report published today via Universities UK which put the matter to rest once and for all, and the result was…
In the first two posts of this trilogy I discussed the background of the Flinders Connect student service centre and a strategy for driving the highest value from a combination of online self-service, service centre support, and more focused interactions. In this final post, I want to explore something which sets the University context apart from that of (say) a bank, a telco or a government department.
That something is one of the goals of of all Universities: to develop strong graduate capabilities within students as a fundamental outcome of attending University.
In the first post of this trilogy I set the scene around the creation of a new student service centre, and noted that many of the enquiries answered during our first ‘peak’ period at the start of Semester 1 could have been very easily done by students online. The question I posed at the end was which enquiries could have we avoided by having them done online via self-service, and how could we have achieved that?
Before I get into proposing answers to that question I want to consider another one – why should we drive enquiries online in the first place?