strategy

My writer’s block (aka Life at Flinders – three years on)

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Roadblock - https://flic.kr/p/fxFVgnI’ve really struggled to write for the last six months. Whilst looking at my blog from an outsiders perspective there’s a big gap between this post and the last one way back in September, what you don’t see is the handful of post ‘stubs’ that will probably forever remain unpublished that sit in my WordPress drafts, nor do you see the flickers of ideas that have popped into my head that have never even made it that far. This post attempts to understand why – and how it relates to my third year at Flinders.

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Designing for the Digital Divide

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Today saw the release of the 2017 Australian Digital Inclusion Index, which can be downloaded from the Telstra Sales Portal Digital Inclusion website. The report had some positive, although expected, conclusions in that digital inclusion is increasing right across the board, which is the good news. What caught my eye however were the specific mentions of the sociodemographic groups which are the most digitally excluded across the country, specifically:

“…people in low income households, people aged 65+, people with a disability, people who did not complete secondary school, Indigenous Australians, and people not in paid employment.”

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Changes in the Australian Higher Ed LMS landscape – a wave, or just a ripple?

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DSC_7098 This week, the University of Sydney announced that it was migrating from Blackboard Learn to Canvas, joining RMIT, UC and the University of Adelaide who have also announced similar moves in the last twelve months. No doubt this is sending one or two quivers through the camps of the ‘Big Three’ LMS platforms which until recently made up the entirety of the incumbent LMS landscape in Australian Higher Ed – Blackboard Learn (21 Universities), Moodle (15) and Brightspace by D2L (3)*.

But are we about to see a wave of change in the LMS landscape across Australia, or will it be more like a ripple?

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University marketing – a diversity of sorts

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It was Seth Godin who described marketing as a contest for people’s attention, and recently I’ve been pondering the different ways which Universities are attempting to grab the attention of potential students, particularly as the looming Federal budget looks almost certain to increase cost for students. The more students are required to pay for Higher Education, the more seriously many of them will take the choice of course and provider, and for that matter consider whether a Degree is even worth it (as I talked about in my last blog post). This pressure will no doubt have University marketing departments hot-to-trot on making sure that their University’s brand is being represented in the most enticing way possible, but across the 43 accredited Universities in Australia offering a highly regulated (and in many cases some would argue largely indistinguishable) product, how are Universities attempting to differentiate?

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